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> articles > Who's In The Search Engine Lead?

August 07, 2008

It's true: Having a great website isn't enough. You need search engine optimization so that the search engines will crawl your site. According to Nielson/Net Ratings of May 2008 the following are the leaders in internet search engines:

Search Engines

59.3% - Google
16.9% - Yahoo
13.3% - MSN
4.1% - AOL

This means that nearly 94% of all searches go through just four search engines and well over half go through Google. WOW!

This is the first step in determining where to focus time and effort for search engine optimization and search engine marketing. It has been confirmed through Neutralize.com that users of MSN versus users of Google are almost exact opposites when it comes to clicking on natural versus pay per click search listings. Here's what their extensive research reveals:

On Google, 72.3% of visitors rely on the natural listings that SEO helps you get.
Only 27.7% use the paid links you purchase as part of your SEM plan.
On MSN, the opposite is true. Only 28.8% of their visitors go for the organic listings you get from SEO.
But a whopping 71.2% can't wait to clíck on those paid links.

This information is worth it's weight in gold.

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Cogent Designs is a Hampton Roads Web Design firm offering custom designs and advertising services.

Cogent Designs is a Hampton Roads Web Design firm offering custom designs and advertising services.

Cogent Designs is a professional full-service web design company. We specialize in web design and development, but we also place a lot of focus on marketing web sites and businesses. We know that having a great web site design isn't enough. You have to be able to market that web site so that Internet users can find you. That's why we don't just create a good-looking web site and then wash our hands of it. We work with you to ensure that the web sites gets outstanding results - your company deserves no less.

Whether you want to create a brand strategy, rebuild your image, take your company online (finally!) or market your company to a whole new world online, we can stand by your side and make it happen for you. Contact us today to find out what we can do for your business to lead you on the path to success.

When we design a web site for you, we:
Work out navigational issues. We want to make sure that your customers and clients can easily find what they are looking for. That's why we figure out what customers and clients are looking for on your web site - and then make sure that they can find what they need easily. This helps ensure that clients are perfectly happy with your web site.

Work out usability issues. We want your web site to be easily accessible to everyone, which is why we make sure that it works for vision impaired and hearing impaired users as well. We also consider all the possibilities - that someone is viewing your site on a tiny cell phone, on a slow Internet connection, or on an obscure computer system. Our Speed Limit Studios team really twists itself into a pretzel to ensure that everyone can see your web site perfectly. That must be one reason why we are champions at Twister - and why our web sites get outstanding results for our clients.

Study the marketplace. We want to know how your customers and clients tick, and that's why we do market research to find out what your customers are thinking. That lets us build a site that your customers will swear was custom designed for them. We even study the market, so that we know what sells (and doesn't) in your field.

Construct a competitive analysis. We find out what others in your industry are doing so that we can use the same success strategies - and avoid the same pitfalls. That way, our customers never have to learn by trial-and-error.

Consider your existing brand, logo, collateral, and primary audience. We take into account your budget, who your customers are, and what your business is all about. That's because we don't want to create a cookie-cutter web site. Please understand: we don't have anything against cookies (in fact, we have bonded with chocolate chip cookies while working late to meet client deadlines many a time). However, we think that your company deserves a personalized web site that works for you - not for just anyone in your field. We create a web site that is as unique as your company.

We design a great site, using all the tools available. Photoshop, tablets, HTML, Illustrator, caffeine - we use all the latest and most established technology to create a web site that is visually appealing and yet fully functional. And we listen to you when you give is feedback and ideas, so that we create the web site you want - just not any web site.

We test and re-test. Once we have a site designed, we test it under all sorts of conditions - on old computers, strange operating systems, at weird hours. We do everything possible to ensure that your site is free of glitches, and works perfectly under the weirdest conditions. After all, we don't want you to miss out on an order from a customer using a 1980 laptop across the world.

We make sure that the site works for your business. We figure out ways to make sure that your web site is easy to promote. We make sure that you can update the site with minimal fuss and we work with you to ensure that SEO keeps a steady stream of customers coming.